Although less than a year old, Wilder has developed a loud and clear voice in the Nashville community. Started by Josh and Ivy Elrod by way of New York City, Wilder is a contemporary design shop featuring furniture, lighting, tabletops, artwork, fragrance and jewelry. Realizing how oversaturated the market was for their business plan in New York City, Josh and Ivy decided to bring their concept and vision to an area where they could be the pioneers. Nashville, with it’s huge (and growing) music and art scene seemed like the perfect place to reestablish themselves and start their entrepreneurial endeavors. “I don’t think we could have launched Wilder in the Nashville of 5 years ago but there is a palpable energy happening here right now— not unlike what I was feeling in Williamsburg in the late 90’s.” They saw this new and growing Nashville as a perfect chemistry of opportunity to create interest in their store. — Read more about Wilder in our October 2015 issue here.